DIOR ADDICT BE ICONIC - FRAGRANCES 20 june 2012

Dior have released a new campaign, for the re-brand of their ‘iconic’ trio of Dior Addict fragrances with Daphne Groeneveld ( new face of the campaign) as photographed by  Tim Walker. 

She is young, fabulously beautiful and captivates all who cross her path.  Like her, the mythical setting of Saint-Tropez possesses an indefinable je-nesais- quoi. With smouldering sensuality combined with irresistible lightness, the young Dior Addict woman dazzles, giving free rein to her daring and desires. Music and dance. Freedom and seduction… Dior Addict, a magic potion and elixir of love, gives women power.

Just to clarify Dior aren’t releasing three new fragrances, they are just re-branding the current Dior Addict fragrances.  Dior Addict is a universe composed of three fragrances with contrasting scent compositions. created by perfumer Francois Demachy.

“Dior Addict is a concentration of all the energy and seductive power of Dior. So that the Dior woman may be radiant, captivating and seductive.” François Demachy, Dior Perfume-Creator

Dior Addict Eau de Parfum is the original fragrance (dark blue bottle) is an oriental, modern scent with the composition opening with silk flower accords and mandarin wood. The heart encompasses lush and attractive Jamaican queen of the night flowers unique for their opulent and intoxicating vanilla-like scent. Sensual base provide a soft, velvety background for floral-woody notes and calm us down like darkness, like a warm summer night. A low-cut black sheath dress in the finest organza.

Dior Addict Eau Fraîche (previously Dior Addict 2 – pink bottle, my favourite!) is a bright, fresh woody fragrance with top notes of the composition being citrusy notes of grapefruit and bergamot. The heart incorporates freesia and white lotus, sprinkled with fruity drops of tasty pomegranate. The base includes woody accords combined with sensual white musk. A swirling dress of transparent silk chiffon.

Dior Addict Eau Sensuelle (previously Dior Addict to Life – lavender bottle) is a floral and sensual fragrance that starts with top notes providing an intense burst of rose oil and rose absolute. The heart opens petals of a rich bouquet of essential oils of rose and jasmine, while the base introduces balance and harmony with accords of cedar and soft white musk. An elegant, lilac coloured silky dress.

Available from 20 june worldwide

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